Use the logo as the main visual symbol of the brand.Remember that you have just a few seconds for the introduction, so the message should be perceived immediately: Design the Intro in Your Corporate StyleĪn intro is a part of brand identity, so it should include the basic elements of corporate style such as the name, logo, colors, fonts, and slogan (not always). This will help keep their attention focused and attract a loyal audience. No matter who you’re recording the video for – scientists, artists, or athletes – people need to understand that you’re addressing them from the very first second. When creating any content, always keep the viewer in mind. When choosing it, focus on the target audience and brand identity. Choose the StyleĬomic or dramatic, retro or techno, animated or artistic – the choice of the style depends on the concept of the whole channel. Think of why you are posting the video: to entertain, to stimulate the purchase, or to share information? What audience’s emotion do you want to evoke and what impression to create? The introduction should answer these questions and be consistent with the purpose of the whole video. This time is enough to set the right mood without abusing the attention of viewers. A good introduction lasts no longer than five seconds. How to Create an Awesome IntroĪn intro is an element of branding, so it should accompany all the videos on your YouTube channel and maintain your corporate identity. Read the article to learn how to create an intro. The short opening the audience sees at the beginning of the video tells about the brand, announces the video, and sets you apart from the competition. Every minute more than 500 hours of video are uploaded to YouTube! To stand out in this ocean of content you need to attract the attention of viewers with a creative intro.
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